Simplicity wins everytime, and in this case the Flip Alarm Clock won the Red Dot Design award. Easy to use and simple design and functionality make the Flip Alarm Clock one of the best alarm clocks you'll ever buy.

No funny shapes or sleek curves, it's a simple block made from tactile rubber that virtually anyone can operate. To turn off the alarm just turn the clock over to the 'off' side. When you go to bed all you have to do to turn the alarm on is put it on the 'on' side. The time will even flip over so it does not matter which way up you have the clock.

Just flip the clock to turn on and flip it back over when you don't want the alarm to go off, it's that easy. The numbers will rotate automatically so you don't have to crook your neck. The snooze not only deactivates the alarm so you can have a few dribbly minutes snoozing but it also operates the backlight function so you can see how much time you have left to sleep when you wake in the middle of the night.

LCD alarm clock - ON/OFF faces - Electroluminous dial
Touch sensor snooze/light
Material: ABS rubber
Flip Clock Size (cm) : 10.5 x 6.5 x 2.9
Flip Clock Size (inches) : 4.13 x 2.56 x 1.14"
Colours: white, grey, dark grey red, warm red, violet, dark blue, Prussian blue, dark, green, lime
Alarm Clock requires 2 x AA batteries